More than a billion smartphones will be sold in India over the next five years, taking the number of users to surpass 700 million by 2022, Counterpoint Research said on Friday.
Mid-range smartphones (roughly Rs 14,000-Rs 29,000), will grow 20% (year-on-year) in 2018 and by almost four times during the next five years to make it one of the most important smartphone segments in India, the market research firm added.
The sales volume sweet spot is moving from sub-$150 (nearly Rs 10,000) segment towards mid-tier as many features and capabilities common among flagship models, progressively diffuse through to these lower price bands, noted Counterpoint’s white paper on “India Mid-Tier Smartphone Segment and opportunity for SoC players”.
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“Features such as full-screen displays, dual-cameras, biometric security and support for Artificial Intelligence (AI) are beginning to make in-roads to the mid-range. They will become widespread over the next few years,” said Tarun Pathak, Associate Director at Counterpoint Research.
“Part of this lack of development can be attributed to the poor relative development of data-capable mobile networks and high data pricing. Upstart operator, Reliance Jio, has catalysed a rapid shift toward 4G LTE, together with much more accessible data pricing,” noted Research Director Neil Shah.
Looking at the competitive environment, the top five brands contributed to 92% share of the mid-tier segment in India. Samsung, Vivo, Apple, OPPO and Huawei were the leading brands in the first half of 2018.
“However, we expect competition to increase in the segment as more brands enter including Xiaomi, Asus, Nokia HMD and others,” said the white paper.
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