The adage 'good news comes in threes' certainly holds true for social video app TikTok, owned by Chinese startup ByteDance. In February, the wildly popular app announced crossing the one billion mark for worldwide installs on the App Store and Google Play, including its lite versions and regional variations. Then, on April 24, the Madras High Court lifted its three-week interim ban on TikTok, a significant break for the player since it has made no bones about its bullish intentions in India. And now comes news that it has overtaken US social media giant Facebook in terms of the number of downloads.
According to market intelligence firm Sensor Tower, TikTok recorded its best first quarter yet for new users in the quarter ended March, with 188 million new installs between January 1 and March 31. That's a whopping 70% increase year-on-year. On its blog, the app analytics platform added that TikTok's growth was "largely driven by India, where an estimated 88.6 million new users flocked to the app", posting an over eight-fold increase over the same quarter last year. So India accounted for over 47% of its downloads in Q1. In comparison, TikTok added approximately 13.2 million new users in the United States during the period, up 2.8 times over Q1 FY18.
Facebook, which is also used extensively on the desktop, came in second with 176 million new downloads in the same period, The Economic Times reported, adding that the largest chunk (21%) came from India. At the end of 2018, Facebook had been the most downloaded application globally.
"What we see is going to be unique in the Indian market is that the next wave of 200-400 million joining the internet might experience TikTok as their first social media platform where they can share special moments of their lives with not only friends and family, but also with a global audience with similar interests," TikTok told the daily.